How To Rebrand: What You Need To Know [Part 2]
In this part, we will help you and give you some essential steps to rebrand your business.
How To Rebranding Your Business
Here are the following steps you may consider in rebranding your business:
1. Begin By Knowing Your Mission, Vision, And Values
Before rebranding, you must thoroughly know your business’s mission, vision, and values. Think about and evaluate what makes your business unique.
Your messaging must be consistent with all the words, tone, and voice you employ for your brand. You can create your new brand on a solid foundation provided by these. Without this base, no branding can be successful.
2. Have A Detailed Rebranding Strategy That Works With Your Current Branding
Many companies can’t start over, even though it’s simpler. Consider current brand assets when creating a brand strategy for a partial rebrand. Make sure your brand upgrades match your brand aspects.
3. Consider The Brand’s Audience, The market, And Your Competition
Before rebranding, research. Find your competitive edge and value proposition. Be aware of trends and choose one that fits your business.
Rebranding blunders cost market share. Rebranding and recognition are art and science. Focus groups can test your rebranding assets with customers and prospects.
4. Collaborate With Your Team
Your company’s brand can be one of its most precious assets. Still, the people working daily to expand it are also quite valuable. You should take into mind these consumers in your marketing plan.
A rebranding which was a true “team effort,” is simpler to get your company behind. Allow your workers to express their opinions. They will serve as the voices and faces of your company to your audience.
5. Rename Your Business Name
Here are some of the most frequent justifications for considering rebranding your business name:
- Trademark Issues
- The business name no longer reflects your business
- The business name is not unique
- The business name is confusing or hard to spell
Here are some essential points on how to rename your business
- Start with your brand
- Ensure the new business name is easy to pronounce and spell
- Avoid business names that are too narrow
- Don’t forget to differentiate your business name
6. Rebuild Your Brand Identity
Rebranding may persuade you to keep your logo, color palette, etc. However, a smart brand strategy must evaluate the brand and decide whether to keep or replace those features with stronger ones.
Below are some key elements of brand identity:
- Company Logo
- Business Website
- Business Cards
- Email Design
- Style Guide
7. Manage The Rebranding Carefully
Rebranding your business is complicated and time-consuming. Without a rigorous brand strategy, well-managed process, and solid marketing strategy spanning every marketing channel, the rebrand can quickly go off the rails affecting your market share and revenue.
8. Launch Your Rebranding And Tell The World
Unlaunched rebrands are pointless. A well-planned rollout that explains the rebrand reduces customer uncertainty. Explain your rebranding to customers. This engages customers and boosts brand loyalty.
Rebranding shows your company’s progress. It refreshes your primary client touchpoint. By reading this rebranding guide, you may decide on the best approach for renaming and rebranding your business.