May the 4th Be With You
Star Wars nerds unite and May the fourth be with you! Over the last decade, companies of all kinds (and not just Disney) have been taking advantage of this niche celebration to promote their services. Here are a few of our favorite campaign examples over the past few years:
- Dominos
You could say the Force is with us. #MayThe4thBeWithYou pic.twitter.com/9LdiOydwC4
— Domino's Pizza (@dominos) May 4, 2016
Dominos Pizza is not only promoting recycling by constructing a stormtrooper out of pizza boxes, they’re also being playful with their tagline, “You could say the Force is with us.”
- Jameson
The pour is strong with this one. #Maythe4thBeWithYou https://t.co/lSp84GJHhV
— Jameson U.S. (@jameson_us) May 4, 2016
Here’s a sneak peek at Episode VIII: The Last Call #MayThe4thBeWithYou #StarWarsDay pic.twitter.com/bNlFMzp5H9
— Jameson Whiskey (@jamesonwhiskey) May 4, 2017
Experience the power of this Irish whiskey when you open the bottle.
- Taco Bell
I will finish what you started. #MayTheFourth pic.twitter.com/fCqQ1sOmTI
— Taco Bell (@tacobell) May 4, 2016
If you don’t get it, you’re not a fan.
- Quiznos
We prefer our toast a little on the Dark Side. #MayThe4thBeWithYou pic.twitter.com/Rg5zdLyzgC
— Quiznos (@Quiznos) May 4, 2016
This year, are you going to join the Dark Side? Quiznos thinks you should.
- Cinnabon
Here’s to the princess with the second-best rolls in the galaxy. #MayThe4thBeWithYou pic.twitter.com/N03d6ZnQs5
— Cinnabon (@Cinnabon) May 4, 2016
Cinnabon features their product in an artistic, thematic way. Their marketing strategy works here because they are putting all the attention on their own tasty treat with the help of an iconic character.
- Amazon
Wookiee cookies > Regular cookies #MayTheFourth https://t.co/F6FgqFxiKD pic.twitter.com/EbbFEPWEEG
— Amazon (@amazon) May 4, 2016
Amazon is on board with May 4th by featuring this product on their homepage.
- NASA
Who better to promote Star Wars Day than the National Aeronautics and Space Administration themselves? Check out the Tumblr post, here. They ask in this post, “Are your favorite #StarWars planets among the 3,400 real planets we’ve found so far? Find out.” Explore space and learn about Star Wars all in one post.
- Discover Ireland
Happy #StarWarsDay one and all! Here's how Ireland became part of a galaxy far, far away…💫#Maythe4thBeWithYou https://t.co/4U1mKrUxwq pic.twitter.com/YZIS4EounD
— Discover Ireland (@GoToIreland) May 4, 2017
What better way to promote tourism than showing some of the beautiful set locations for Star Wars? Discover Ireland is connecting that theme to their market.
Master mindfulness and maybe even Jedi mind tricks: https://t.co/HMnejMrnNt #MayThe4thBeWithYou pic.twitter.com/bECQRt0W9R
— LinkedIn (@LinkedIn) May 4, 2016
Looking for a job? Take advice from Yoda.
- Legos
Take part in the famous @starwars Trench Run and watch the Death Star be blown to bricks. #LEGOStarWars #MayThe4thBeWithYou #StarWarsDay pic.twitter.com/4uu4CY3ov5
— LEGO (@LEGO_Group) May 4, 2017
Of course, Legos would participate in this happy occasion by showcasing their thematic products in this short video. Build away.
