brand identity Tag

Spring Cleaning: Logo Edition

When companies are slow to update their brands (i.e. in the form of logos, graphics, websites, posters, apps, etc.), it can hurt the company’s credibility....

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The Evolution of the Meaning of Brand

Branding. It’s a term today that permeates every industry. We see branding inspiration from Beyonce’s Lemonade, Lebron's contract with Nike, even from Budweiser beer's name change...

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