Every company houses a specific brand, but not all brands are created equal. One reason that some companies thrive over others is through successful brand consistency. Simply stated, brand consistency is when a business transmits their goals through what they produce (anything from logos, to...
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When you go to the store, are you more likely to purchase a product from a brand you know or something more generic? Traditionally, according to The New York Times, products associated with a name sell more than “brand-less” products. Consumers enjoy familiarity and with that...
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When you go to the store, are you more likely to purchase a product from a brand you know or something more generic?
Traditionally, according to The New York Times, products associated with a name sell more than “brand-less” products. Consumers enjoy familiarity and with that...
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One of the biggest questions anyone running a social account for their business asks is, “how do I get more followers?”. Growing an organic following, at a core, is about connecting your target audience with your authentic identity. You need to clearly and interestingly depict...
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The return of investment on design is a notoriously hard measurement to quantify. While the value as a function itself is hard to isolate, many companies understand the numerous ways investing in design helps their organizations. Fortunately, thanks to the Design Management Institute (DMI), we...
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Do you ever question why people are willing to pay hundreds of dollars for shoes that only cost thirty dollars to make? People aren’t buying Nike’s because they are comfortable, they buy them because of brand, and an emotional connection to the brand. The ultimate...
Read MoreIf there is one thing that has become apparent in the world of marketing and business, it is that the bar of design has been raised, and that design-oriented companies are taking the lead.
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