Remember those series of commercials about animal abuse with Sarah McLaughlin? You probably do because it tugs at the heartstrings. These commercials are powerful and remain in many viewers memories because of one strategic method: pathos. Pathos is a rhetorical device that, when employed well,...
Read More
Not a huge football fan, but in the field of marketing or advertising? Well, then you may still be looking forward to the 52nd annual Super Bowl this Sunday for one main reason: the ads. In our blog post, “An important variable of marketing to...
Read More
More than one week later, how many of those companies do you still remember from Super Bowl commercials? The Super Bowl is one of the most popular days in the year for advertising. Forget about the game, consumers tune in just for the innovative ads that...
Read More