For businesses, one of the most important aspects of gaining success is also gaining awareness. Marketing your products and services is a crucial aspect to not only maintain current consumers but also receive new interest. One of the best marketing strategies, however, is not pulling...
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Whether there are celebrations of a well- known occasion such as Memorial Day or more out of the ordinary like National Donut Day, marketers have plenty of holidays to playoff of and incorporate into their marketing efforts. Utilizing these holidays provides an opportunity to creatively...
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Every company houses a specific brand, but not all brands are created equal. One reason that some companies thrive over others is through successful brand consistency. Simply stated, brand consistency is when a business transmits their goals through what they produce (anything from logos, to...
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In honor of national “Get to Know Your Customers Day,” we want to stress the importance of understanding your customers. You cannot effectively sell and share information with your customers if you don’t know them inside and out. But how can you start getting to...
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At the beginning of a new calendar year, it is important to reflect on the previous 365 days. Likewise, we firmly believe in setting specific goals for the upcoming year as well. Our team put together a list of New Year’s resolutions for 2018 that...
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