A lot of thought and decision making going into branding a business. The various aspects that make a brand identifiable, such as the logo, colors, imagery, etc., are important to consider. The typeface a company uses is no exception, which is why, particularly as of...
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Gotham, we adore your stately and geometric shape. You’re beautifully gender neutral (especially for originally being created for GQ magazine to look “masculine, new, and fresh”) and we can use you in practically any setting! You never fail to look clean and polished.But… we’re a...
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Fonts and Branding: As previously discussed in our recent post on the psychology of color, fonts have a significant influence on the branding and marketing of a company. However, despite the vast number of options, choosing a font is sometimes overlooked as part of building a brand....
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