The state of SEO is constantly evolving- with the past few years have come big shifts in how we think about optimizing web content. While the first step to SEO is to help our websites be read by search engines, there are other tactics we...
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Do you ever question why people are willing to pay hundreds of dollars for shoes that only cost thirty dollars to make? People aren’t buying Nike’s because they are comfortable, they buy them because of brand, and an emotional connection to the brand. The ultimate...
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With over 2.8 billion people active on social media, each platform has become oversaturated with information, making it more critical than ever to be able to break through the noise and capture your audience’s attention. Luckily, social media provides an excellent opportunity to get in...
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"The market changes quickly, and if we aren't thinking long term, we get beat. What worked yesterday may not work tomorrow, and what worked 10 years ago doesn't work the same today. However, we have never had it better than we do right now." Enter entrepreneur and...
Read MoreIf people don’t notice and pay attention to your marketing, you might as well not do it.
But don’t use blinking lights or obtrusive language to make people notice your marketing. A few people might notice you, yes, but you wouldn’t hold their attention for...
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