The Beginners Guide It seems like artificial intelligence is everywhere we go. As an enterprise marketer, your job spans multiple functions and channels, so it’s crucial you understand what A.I. is and how you can use it. Artificial intelligence is everywhere we go. (Source: releventure.com) So, what...
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For businesses, one of the most important aspects of gaining success is also gaining awareness. Marketing your products and services is a crucial aspect to not only maintain current consumers but also receive new interest. One of the best marketing strategies, however, is not pulling...
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Whether there are celebrations of a well- known occasion such as Memorial Day or more out of the ordinary like National Donut Day, marketers have plenty of holidays to playoff of and incorporate into their marketing efforts. Utilizing these holidays provides an opportunity to creatively...
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Last Wednesday, Instagram introduced a new feature, Instagram TV (IGTV). The new addition to the popular social media platform, also available through its own app, allows users to create videos up to an hour in length and has dimensions specific for viewing on smartphones. How...
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Star Wars nerds unite and May the fourth be with you! Over the last decade, companies of all kinds (and not just Disney) have been taking advantage of this niche celebration to promote their services. Here are a few of our favorite campaign examples over...
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In honor of national “Get to Know Your Customers Day,” we want to stress the importance of understanding your customers. You cannot effectively sell and share information with your customers if you don’t know them inside and out. But how can you start getting to...
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Remember those series of commercials about animal abuse with Sarah McLaughlin? You probably do because it tugs at the heartstrings. These commercials are powerful and remain in many viewers memories because of one strategic method: pathos. Pathos is a rhetorical device that, when employed well,...
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In case you didn’t know, March 8th is International Women’s Day: a day to celebrate the achievements of women worldwide. At ConceptDrop, we love to highlight our creatives and creative professionals. So, in honor of this celebratory day, we decided to feature a few outstanding...
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As a marketer, you know how important this role is for your company to function. But what promotional marketing items are specifically contingent and crucial for achieving success? Well, we've gathered a list of essential marketing materials needed for every kind of business, no matter...
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In a world where sharing information is a key way to promote yourself/your business, infographics take the cake as one of the most effective ways to communicate knowledge. But why? We decided to investigate the trend of infographics, assess their pros and cons, and tell...
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