How Nike Re-defined the Power of Brand Image
Is branding really that important? I've chosen one of the most highly brand recognized companies...
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Is branding really that important? I've chosen one of the most highly brand recognized companies...
Read MoreA lot of thought and decision making going into branding a business. The various aspects that make a brand identifiable, such as the logo, colors, imagery, etc., are important to consider. The typeface a company uses is no exception, which is why, particularly as of...
Read MoreWhat is The Creative?
The Creative is our exclusive network of freelancers all over the world that have access to projects from global companies of all sizes. We accept less than 2% of freelancers who apply. Each are pre-vetted and chosen for their expertise, professionalism,...
Read MoreThe return of investment on design is a notoriously hard measurement to quantify. While the value as a function itself is hard to isolate, many companies understand the numerous ways investing in design helps their organizations. Fortunately, thanks to the Design Management Institute (DMI), we...
Read MoreLast month, Lebron James announced a lifetime deal with Nike—the first of its kind for the most recognizable athletic and fitness company in the world. Nike spent almost $1 billion on endorsements in 2015 and has sponsored some of the biggest names in sports; from...
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