Enterprise Marketing Challenges As an enterprise marketer, your day-to-day operations likely span multiple projects at any given time. From collateral for clients to internal presentations, you...
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One-person Marketing Team Challenges Being a one-person marketing team is challenging. You are constantly juggling everything from designing collateral to sketching presentations that fall out of...
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Amy C., a ConceptDrop copywriter, has always enjoyed writing, but struggled finding a job out of college as an aspiring novelist. “Getting into advertising and...
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One of the more common questions I hear from a venture capitalist is...
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A logo embodies a company's brand in one simple visual representation. Logos are how we, as consumers, associate ourselves with brands. Each company aims to...
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This article was originally posted in ChicagoInno by Jim Dallke.
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Previously, I discussed the affect of color theory on marketing, branding, and the psychology of color, and how certain colors can depict certain...
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The emergence of marketplaces have drastically changed industries and raised the bar for buyer experience. The new on-demand economy, which uses freelancers to...
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