As Spotify and Hulu join forces to create a package for students and Apple rolls out its 10th version of an iPhone, there is a consistent push toward targeting the millennial demographic among most current business ventures. When approached by clients to design advertisements, work...
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What is The Creative?
The Creative is our exclusive network of freelancers all over the world that have access to projects from global companies of all sizes. We accept less than 2% of freelancers who apply. Each are pre-vetted and chosen for their expertise, professionalism,...
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Wherever you are reading this, quickly glance at the people around you. What kind of phones are they holding? iPhones? Androids? How about your friends and family? Coworkers? What side of the fence do the fall on? Chances are a strong majority are Apple users.
The...
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The return of investment on design is a notoriously hard measurement to quantify. While the value as a function itself is hard to isolate, many companies understand the numerous ways investing in design helps their organizations. Fortunately, thanks to the Design Management Institute (DMI), we...
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Just a few weeks after their Whole Foods acquisition, Amazon has roared back into the news cycle with the announcement of a planned, second headquarter office. Here in Chicago, it’s a big topic among friends and co-workers.
Amazon accompanied the announcement with an official, 8-page
As writers, we face one of the greatest challenges each and every day—weaving incorporeal visions into tangible realities through the magic of words and voice.
While it might be tempting to always (and quickly) write in a voice we find most comfortable for ourselves, it is...
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In light of their recent Whole Foods acquisition, much has been made about Amazon flexing their muscles again in a new industry. It’s certainly not the first time we have heard cries about the impending threat of Amazon. In fact, this has been going on since...
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A concept called material design has more recently been circling and it seems a little unclear as to what it actually is...
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Gotham, we adore your stately and geometric shape. You’re beautifully gender neutral (especially for originally being created for GQ magazine to look “masculine, new, and fresh”) and we can use you in practically any setting! You never fail to look clean and polished.But… we’re a...
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Creatives typically understand that a well-written project brief is key to a smooth and productive design process. It not only serves as a great way for the client to organize their thoughts, but also establishes a clear understanding of expectations for you as the designer.
While...
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