Do you ever question why people are willing to pay hundreds of dollars for shoes that only cost thirty dollars to make? People aren’t buying Nike’s because they are comfortable, they buy them because of brand, and an emotional connection to the brand. The ultimate...
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One of the more common questions I hear from a venture capitalist is...
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We understand that navigating a new interface can sometimes be tricky. That’s why we've compiled a quick 5-step checklist to help you get started with your first project (or maybe second, or third…). Step 1: Visit Conceptdrop.com Take a minute to check out the how it...
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With over 2.8 billion people active on social media, each platform has become oversaturated with information, making it more critical than ever to be able to break through the noise and capture your audience’s attention. Luckily, social media provides an excellent opportunity to get in...
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"The market changes quickly, and if we aren't thinking long term, we get beat. What worked yesterday may not work tomorrow, and what worked 10 years ago doesn't work the same today. However, we have never had it better than we do right now." Enter entrepreneur and...
Read MoreTo celebrate International Womens Day, we wanted to highlight 5 inspirational women in the tech world. 1. Ginni Rometty Ginni serves as the Chairwoman, President, and CEO of IBM - making her the first woman to lead the Company. Fortune has named Ginni to their list of the...
Read MoreCHICAGO, May 20, 2016 -- ConceptDrop, a Chicago-based startup that connects enterprises with freelancers for design and marketing projects, today announced that it has closed $1.1 million in seed funding. The financing is led by Network Ventures, a new Chicago-based seed stage firm created by former Pritzker Group...
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Fonts and Branding: As previously discussed in our recent post on the psychology of color, fonts have a significant influence on the branding and marketing of a company. However, despite the vast number of options, choosing a font is sometimes overlooked as part of building a brand....
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Last month, Lebron James announced a lifetime deal with Nike—the first of its kind for the most recognizable athletic and fitness company in the world. Nike spent almost $1 billion on endorsements in 2015 and has sponsored some of the biggest names in sports; from...
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Beau D'Arcy, President & Co-Founder of fellow 1871 Company, Breakwater Chicago, shares some great ideas for startups looking to raise capital. You can view the original blog post here. Starting a company is no small task, I think we can all easily agree on that, but it’s supposed...
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