Branding. It’s a term today that permeates every industry. We see branding inspiration from Beyonce’s Lemonade, Lebron's contract with Nike, even from Budweiser beer's name change to "America." But before you begin your innovative and compelling brand campaign, let's talk about the origin of the word. The etymology...
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More than one week later, how many of those companies do you still remember from Super Bowl commercials? The Super Bowl is one of the most popular days in the year for advertising. Forget about the game, consumers tune in just for the innovative ads that...
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Last month, Lebron James announced a lifetime deal with Nike—the first of its kind for the most recognizable athletic and fitness company in the world. Nike spent almost $1 billion on endorsements in 2015 and has sponsored some of the biggest names in sports; from...
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Several years ago, Motiv Strategies set out to answer a question the design conscious have been seeking for quite some time: what is the true value of design?
... Read MoreWe sought out advice from professionals and influencers who are the best at using design & content for communication. This is the beginning of our interview series.
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