Lately, technology companies like Apple and Microsoft have had their hands full not so much with creating new, tangible items, but with crafting and designing digital experiences. Similarly, virtual reality and augmented reality programs are taking over the tech scene. Top, contemporary VR devices include...
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Clients enlist ConceptDrop daily to take their content - no matter the level of refinement - and transform it into professionally designed marketing collateral. From presentations to infographics to flyers, we take pride in delivering stunning assets right into your inbox, handcrafted by your designer....
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The return on investment of design is a notoriously hard measurement to quantify. While the value as a function itself is hard to isolate, many companies understand the numerous ways investing in design helps their organizations. Fortunately, thanks to the Design Management Institute (DMI), we...
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Just a few weeks after their Whole Foods acquisition, Amazon has roared back into the news cycle with the announcement of a planned, second headquarter office. Here in Chicago, it’s a big topic among friends and co-workers. Amazon accompanied the announcement with an official, 8-page RFP. In...
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The state of SEO is constantly evolving- with the past few years have come big shifts in how we think about optimizing web content. While the first step to SEO is to help our websites be read by search engines, there are other tactics we...
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A well-written project brief is the key to a smooth and productive design process. The brief not only serves as a great way to organize your thoughts as the client, but it also establishes a clear understanding of expectations for the designer. As talented as they...
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In light of their recent Whole Foods acquisition, much has been made about Amazon flexing their muscles again in a new industry. It’s certainly not the first time we have heard cries about the impending threat of Amazon. In fact, this has been going on...
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Do you ever question why people are willing to pay hundreds of dollars for shoes that only cost thirty dollars to make? People aren’t buying Nike’s because they are comfortable, they buy them because of brand, and an emotional connection to the brand. The ultimate...
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One of the more common questions I hear from a venture capitalist is...
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It’s no secret that fonts like Arial, Tahoma, and, of course, the meme-worthy Comic Sans aren’t viewed as the most appealing fonts in the design community. However, designers tend to have their own “mental font book” of go-to typefaces, as well. Helvetica Neue, Roboto, and...
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