ConceptDrop has officially introduced ConceptDrop Pro, designed for teams. Finding creative talent is often an expensive and time-consuming process. ConceptDrop Pro makes it easy to produce high-quality marketing materials. With ConceptDrop Pro, your entire team is only a few clicks away from top designers and writers. Fast, scalable, and more affordable...
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Branding. It’s a term today that permeates every industry. We see branding inspiration from Beyonce’s Lemonade, Lebron's contract with Nike, even from Budweiser beer's name change to "America." But before you begin your innovative and compelling brand campaign, let's talk about the origin of the word. The etymology...
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Companies don’t often release pitch decks, but when they do, they can provide a wealth of useful information for other businesses. If you’re an entrepreneur looking for some inspiration for your next round or simply interested in the characteristics of effective investor decks from companies...
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Fonts and Branding: As previously discussed in our recent post on the psychology of color, fonts have a significant influence on the branding and marketing of a company. However, despite the vast number of options, choosing a font is sometimes overlooked as part of building a brand....
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More than one week later, how many of those companies do you still remember from Super Bowl commercials? The Super Bowl is one of the most popular days in the year for advertising. Forget about the game, consumers tune in just for the innovative ads that...
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Uber users have recently faced a moment of confusion and panic. Lately, Uber has undergone a dramatic logo change to the point where users had trouble finding the app. Before, Uber users looked for the simple white “U” letter against a black background. Now, the...
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Last month, Lebron James announced a lifetime deal with Nike—the first of its kind for the most recognizable athletic and fitness company in the world. Nike spent almost $1 billion on endorsements in 2015 and has sponsored some of the biggest names in sports; from...
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Beau D'Arcy, President & Co-Founder of fellow 1871 Company, Breakwater Chicago, shares some great ideas for startups looking to raise capital. You can view the original blog post here. Starting a company is no small task, I think we can all easily agree on that, but it’s supposed...
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A logo embodies a company's brand in one simple visual representation. Logos are how we, as consumers, associate ourselves with brands. Each company aims to hold a unique place in their consumers mind, and although we may see thousands of logos every day, something innate...
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