June 21st marks the summer solstice, alerting that summer is officially upon us. It also means we will be experiencing more sunlight than any other day of the year. Despite the fact we all have that same 24 hour period to utilize, some are stronger...
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Every company houses a specific brand, but not all brands are created equal. One reason that some companies thrive over others is through successful brand consistency. Simply stated, brand consistency is when a business transmits their goals through what they produce (anything from logos, to...
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We live in a very visual world. Social Media Today sited speaker Allen Klein, who stated that “80% of what people learn is visual.” Later they claimed, “Hubspot also reported, after analyzing 8,000 different posts from B2C and B2B companies, that Facebook statuses with images...
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Artificial intelligence (AI) is a buzzword nowadays; but what exactly is AI and how are industries currently using it? The definition of artificial intelligence has morphed over time. In fact, according to CNBC, the first traces of AI date back to the mid-1950s with John...
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“[ConceptDrop] allows me to offload tasks that fall outside of my area of expertise, so I can focus on other core areas of my business.” -CEO of ReturnRunners, Fara Alexander ReturnRunners is an on-demand service that returns unwanted items for you. By downloading their app, users are...
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When companies are slow to update their brands (i.e. in the form of logos, graphics, websites, posters, apps, etc.), it can hurt the company’s credibility. Branding is important because it is ultimately the first tangible aspect of a company for consumers to recognize. While some franchises...
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When it comes to certain projects, do you hire in-house employees or do you seek out external experts to complete the work? Outsourcing means that a project is contracted to a party outside of a company’s staff. While it may seem intuitive to utilize employees...
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Star Wars nerds unite and May the fourth be with you! Over the last decade, companies of all kinds (and not just Disney) have been taking advantage of this niche celebration to promote their services. Here are a few of our favorite campaign examples over...
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It’s National Small Business Week! At ConceptDrop, we enjoy collaborating with companies of all sizes, across a variety of industries, to create exceptional design and copywriting materials. These companies range from small organizations and startups to large corporations like Orbitz, Patron Spirits, and Mars. However,...
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Whether personal or professional, relationships are a two-way street that will successfully thrive on one key quality: reciprocity. Here at ConceptDrop, we use advanced matching technology that matches you with your perfect freelancer, rather than having to find one on your own. But even in...
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