Creatives typically understand that a well-written project brief is key to a smooth and productive design process. It not only serves as a great way for the client to organize their thoughts, but also establishes a clear understanding of expectations for you as the designer.
While...
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Do you ever question why people are willing to pay hundreds of dollars for shoes that only cost thirty dollars to make? People aren’t buying Nike’s because they are comfortable, they buy them because of brand, and an emotional connection to the brand. The ultimate...
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We understand that navigating a new interface can sometimes be tricky. That’s why we've compiled a quick 5-step checklist to help you get started with your first project (or maybe second, or third…). Step 1: Visit Conceptdrop.com Take a minute to check out the how it...
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With over 2.8 billion people active on social media, each platform has become oversaturated with information, making it more critical than ever to be able to break through the noise and capture your audience’s attention. Luckily, social media provides an excellent opportunity to get in...
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"The market changes quickly, and if we aren't thinking long term, we get beat. What worked yesterday may not work tomorrow, and what worked 10 years ago doesn't work the same today. However, we have never had it better than we do right now." Enter entrepreneur and...
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ConceptDrop has officially introduced ConceptDrop Pro, designed for teams. Finding creative talent is often an expensive and time-consuming process. ConceptDrop Pro makes it easy to produce high-quality marketing materials. With ConceptDrop Pro, your entire team is only a few clicks away from top designers and writers. Fast, scalable, and more affordable...
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Branding. It’s a term today that permeates every industry. We see branding inspiration from Beyonce’s Lemonade, Lebron's contract with Nike, even from Budweiser beer's name change to "America." But before you begin your innovative and compelling brand campaign, let's talk about the origin of the word. The etymology...
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Companies don’t often release pitch decks, but when they do, they can provide a wealth of useful information for other businesses. If you’re an entrepreneur looking for some inspiration for your next round or simply interested in the characteristics of effective investor decks from companies...
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Fonts and Branding: As previously discussed in our recent post on the psychology of color, fonts have a significant influence on the branding and marketing of a company. However, despite the vast number of options, choosing a font is sometimes overlooked as part of building a brand....
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