More than one week later, how many of those companies do you still remember from Super Bowl commercials? The Super Bowl is one of the most popular days in the year for advertising. Forget about the game, consumers tune in just for the innovative ads that...
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Uber users have recently faced a moment of confusion and panic. Lately, Uber has undergone a dramatic logo change to the point where users had trouble finding the app. Before, Uber users looked for the simple white “U” letter against a black background. Now, the...
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Last month, Lebron James announced a lifetime deal with Nike—the first of its kind for the most recognizable athletic and fitness company in the world. Nike spent almost $1 billion on endorsements in 2015 and has sponsored some of the biggest names in sports; from...
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Beau D'Arcy, President & Co-Founder of fellow 1871 Company, Breakwater Chicago, shares some great ideas for startups looking to raise capital. You can view the original blog post here. Starting a company is no small task, I think we can all easily agree on that, but it’s supposed...
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A logo embodies a company's brand in one simple visual representation. Logos are how we, as consumers, associate ourselves with brands. Each company aims to hold a unique place in their consumers mind, and although we may see thousands of logos every day, something innate...
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This article was originally posted in ChicagoInno by Jim Dallke.
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Once viewed as a startup savior, offering ride-sharing, using variable pricing, and ending many archaic taxi processes, Uber is now pervasively portrayed as the big-bad corporation that skirts labor law.
By the end of 2014, Uber faced...
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Previously, I discussed the affect of color theory on marketing, branding, and the psychology of color, and how certain colors can depict certain emotions, which in turn can influence how people view a brand. I wanted to dedicate this post to outlining a...
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The act of persuasion is key to anything in life. Whether in business, socially, or simply in understanding others' actions, knowing the reasoning behind people's decision making can help you gain perspective and leverage. Understanding the principles of persuasion that guide behavior can also...
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The emergence of marketplaces have drastically changed industries and raised the bar for buyer experience. The new on-demand economy, which uses freelancers to produce output, has severely disrupted inefficient markets and once-strong monopolies. Companies such as Uber and Airbnb have demonstrated the power...
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