Artificial Intelligence is on the rise in an effort to make companies and technology as efficient as possible; however, that doesn’t mean that we can’t also have a little fun with it! Here is a glimpse into some platforms that are using AI for rankings,...
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Remember those series of commercials about animal abuse with Sarah McLaughlin? You probably do because it tugs at the heartstrings. These commercials are powerful and remain in many viewers memories because of one strategic method: pathos. Pathos is a rhetorical device that, when employed well,...
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While the utilization of freelancers is trending in the corporate world, there are often misconstrued ideas surrounding this line of work and whether or not companies should hire freelancers. Businesses, particularity small companies, can be reluctant when deciding whether to use a freelancer for a project...
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“I like to be hands-on, but not get bogged down with details and this embedded myself into the design process without needing to micromanage.” -Marketing Manager at NTIC, Vanessa Gilbert Northern Technologies International Corporation (NTIC) is a manufacturer, developer, and marketer of corrosion management solutions including services, packaging,...
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Almost 90% of people’s assessment on products or services is based on colors alone [1]. Due to colors’ strong influence on moods and feelings, their association with products can influence our attitudes and affect purchasing power towards brands.
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In case you didn’t know, March 8th is International Women’s Day: a day to celebrate the achievements of women worldwide. At ConceptDrop, we love to highlight our creatives and creative professionals. So, in honor of this celebratory day, we decided to feature a few outstanding...
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Did you know, or notice rather, that companies these days are creating different tiers of their services strictly based on income and demand of their audiences rather than a one-for-all service?
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As a marketer, you know how important this role is for your company to function. But what promotional marketing items are specifically contingent and crucial for achieving success? Well, we've gathered a list of essential marketing materials needed for every kind of business, no matter...
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In a world where sharing information is a key way to promote yourself/your business, infographics take the cake as one of the most effective ways to communicate knowledge. But why? We decided to investigate the trend of infographics, assess their pros and cons, and tell...
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Snapchat. An app well-known and loved by millennials since 2011 for its ability to share images and videos between users quickly with just the click of a button. Snapchat gained notorious popularity for its ephemeral sharing feature, meaning that the content shared disappears after being...
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