Author: conceptdrop

Breaking the Misconception behind ROI and Design

The return on investment of design is a notoriously hard measurement to quantify. While the value as a function itself is hard to isolate, many companies understand the numerous ways investing in design helps their organizations. Fortunately, thanks to the Design Management Institute (DMI), we...

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What is material design?


“Material Design is a unified system that combines theory, resources, and tools for crafting digital experiences.” -Google.

Wait, what?

A concept called material design has more recently been circling and it seems a little unclear as to what it actually is...

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How to Use SEO to Beat Your Competitors

The state of SEO is constantly evolving- with the past few years have come big shifts in how we think about optimizing web content. While the first step to SEO is to help our websites be read by search engines, there are other tactics we...

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We love you, Gotham. But…

Gotham, we adore your stately and geometric shape. You’re beautifully gender neutral (especially for originally being created for GQ magazine to look “masculine, new, and fresh”) and we can use you in practically any setting! You never fail to look clean and polished.But… we’re a...

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